One of the major contributors to the rising online shopping marketplace is the convenience of shopping from a wide range of product without the limits of time and place. The two terms “Convenience” and “Wide range of products” are very important and go hand in hand. When entering online shopping world, you can’t afford to have a limited portfolio, but imagine having countless products but your consumers cannot find the one they are looking for.
This is the reason premium Magento extensions are available to make search on your eCommerce store easier for the consumers. This features not only helps your consumers find desired products but also is an important touch point with your consumers. Using a search module, businesses can draw valuable insights into the buying habits from shoppers’ search behavior in order to target them more effectively.
Search Module Drives Evolved Consumer Experience
An effective search feature directly influences the conversion rate positively and successfully justifies the efforts and investments required in incorporating them. Compare your online consumer with your brick-and-mortar consumers that are offered immediate assistance to find right products. In order to make your eCommerce store more reliable and provide a similar experience, a search result module is the right choice anyone can have.
Build a Lasting Impression
In most cases, when consumers visit an eCommerce store, they know what they want and simply head to the search box nonchalantly keying in their requirement. Usually, these search boxes are great choices to keep consumers engaged at their store and help them search what they’re looking for. This eventually helps build a lasting impression and convert visitors into paying consumers.
The shoppers’ experience can be taken to next level as many Magento modules provide auto-suggest features, allowing consumers to better articulate their requirements while giving them the flexibility to head to the desired landing page. This helps putting away the apprehension of first-time online buyers from your Magento store.
Understand Consumer Behavior
The search terms used by consumers provide valuable insight about their needs, likings, and possibly frustrations too. This helps you what’s trending on your store and what products are attracting more consumers so you can ensure preparing relevant marketing campaign for more sales. Sometimes, the search pattern do wonders for your business to improve the layout of a site and promote relevant information to the front page and attract more visitors for some specific product.
Zero Result Page are Huge Turnoff
There is nothing more frustrating for a consumer than a search result page showing “No result found”. They leave consumers frustrated and set them up to move away from your store. In the absence of an exact match, try using advanced search functionality to show similar products. With similar products there is a higher chance of conversion in comparison to the zero search results.
Options are available to use Magento search modules that auto correct misspelled words and also display products with least alphabets keyed in the search bar. Ajax auto-complete search modules make the choice easier for online consumers.
Conclusion
Remember that the attention span of a consumer online is practically in microsecond and this is the time to put your best impression. If failed to do so, there are chances of them stepping away from your website. A well-designed Magento search module as well as smooth navigation can make your products easily discoverable, which helps drive revenue and elevate consumer loyalty.
The point is, there is no benefit of spending a lot of investments on marketing methods if the website is unable to help consumers find the product they are looking for.
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