Proven Techniques That Motivate Customers To Spend More

Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again.
Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales.

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Limited Time Offers

“Customer procrastination is the enemy of sales.” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on Magento, then it’s possible to launch amazing deals with countdown timer with various Magento extensions.

The offers can be given in various forms – free shipping, percentage off of the final price, a coupon for future use, etc.

Dynamic Pricing

The idea behind the dynamic pricing is pretty simple—increase the profit on your most popular items. The dynamic pricing centers on having an eCommerce platform that can automatically change the price of an item based on customers’ activities.

For example, you can customize your website in a way that automatically offers lower prices during the off-peak hours. Why to offer lower price? Wondering the idea was to make more money? Well, let’s think of it this way…would you rather have a customer that leaves your site altogether giving you no profit or have one that buys an item that nets a lower profit?

If reducing price is not your idea, this next thing might make you feel better. Use customer information to determine how much to charge. You can use various Free Magento Extension to make your website to capture as much customer data as possible. Things like purchase history, dollars spent, email addresses, and more. This may take some time, but it’s well worth the effort when you start using the information in your pricing structure.

Cross-Selling

Cross selling is one of the most effective ways to increase the value of your online orders and the availability of Free Magento modules make it possible. Let’s assume you sell bathroom and kitchen accessories. A customer visitors your site and adds a faucet kit to the shopping cart. The kit orders includes only faucets. One logical cross-sell here is to ask if they would like to get a spray shower head.

Here is another example. You can install a Magento extension on your platform, allowing people to get notified about the important dates like birthdays, anniversaries etc. With the reminder of special events, you can suggest the users to buy products for the loved ones on their special day to share the love. This will not only encourage them to keep visiting your store, but also make them plan a gift purchase as well.

While cross-selling encourage more sales, but the key here is to offer items that make sense.

When planning to give a boost to your online eCommerce sales, make sure to take advantage of proven techniques like Limited Time Offers, Dynamic Pricing, and Cross-Selling to motivate your customers to buy more and boost your profits.

Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

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Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.
With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.

Challenged with Magento & How to Overcome Them

For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on.

Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions. In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.

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Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them.

Migrating to newer version

If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Upgrading to the latest version can result in a breakdown and data loss.

In order to upgrade to Magento2, you need to plan it properly with a professional developer. Don’t just jump into the process, but make sure to study what difference the new version is going to make to your store so you know well what you are opting for. Also set up a sandbox to test your upgrade before going live!

Difficulty in operating

Despite being one of the most flexible, easy-to-use, and more preferred eCommerce platforms, Magento users still face some difficulties in operating it. While the issues are not critical and a little technical knowledge can resolve them, but it is good to know something about Magento – it uses more RAM as it is based on PHP coding and developers requires to keep this in mind while working on the platform.

The issue can be overcome by opting for a customized theme for eCommerce development. You can also go for various ways to increase website’s performance.

Slow speed

The biggest concern every eCommerce store owner would face is the slow speed of Magento. It’s true to some extent as well. The reason here is the extremely extensible system and the features that were isolated to facilitate improvements in future. This results in more files and slow speed.

Well, it can be a minor issue if your system is being handled by an expert in Magento development and if you are following the different ways of speeding up Magento. Opting for a private server and a specialized host for your store can help you overcome this hurdle as they know how to handle the complex system.

Fussy upgrades

Magento takes care of its users with timely updates for better security and performance of the eCommerce stores, but it doesn’t follow a planned path for the same. There is a lack of well-processed documents in Magento updates which turns out to be a big shortcoming. This may lead to a breakdown when systems try to update their Magento to latest versions.

While there’s no hard and fast rule to get this rectified, you can make the process smoother by opting for a separate development environment with the help of an expert.
In spite of being an open source eCommerce platform, Magento has much more to offer. But there is nothing we can call perfect yet when it comes to the web. Magento has come up a long way since it was first launched and we can expect better things in the future too. So, you need an expert to get the things perfect when running a store on Magento.

Get 50% Discount on Magento1 & Magento2 Extensions

Ho ho ho! Finally it’s Christmas, and we all are excited as the festival season not only brings lot of happiness but also countless discount offers and gifts as well. Emagezone brings to you another reason to smile with one-in-a-year discount offer on Magento extensions.

This Christmas– Get 50% discount on Magento1 & Magento2 extensions.

Hurry up, this is a limited time offer and the discount can be availed from December 16 to 25, 2016. In order to make the process easier for you, we are not going to ask for any coupon code. Just visit Emagezone website and get yourself the discount. Purchase any Magento1 or Magento2 Extension and get 50% discount instantly.

No cashback, no emoney deposited in your wallet.

As an industry leader in Magento Development for over 10 years and 100+ Magento extensions listed on the store, Emagezone has always been an easy service to avail, because we offer the unbeatable Magento development services that help attract more visitors and sell more products.

Who’s It For?

This offer is available for everyone who is willing to take his (or her) eCommerce store to the next level of success with some unique features using Magento1 & Mageno2 extensions. Grab the offer and avail discount in your budget. So, this is for everyone.

How Does It Work?

Simply go through the normal process. Select your desired Magento1 or Magento2 extension and proceed to checkout process. When final payment is to be made, you will be displayed the discount price and you can make the payment.

How to Protect Magento Store from Being Hacked

Because Magento enjoys the largest slice in the eCommerce marketplace with more than 56,000 online shopping stores doing great business on Magento, wide range of Magento modules available and the percentage increasing each day, Magento stores are the prime target of cyber criminals. However, most ecommerce merchants rarely care about Magento security practices.

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Usually, these nefarious elements invade online businesses to conduct suspicious activities like:
  • Pishing
  • Spamming
  • Stealing user data

Although Magento regularly updates and releases security patches to help eRetailers protect their stores, there are Magento security best practices to follow in order to ensure the safety of the users and crucial data.

Best Practices to Protect Your Magento Store

When you have an online store, trust plays an important part because no user will want provide the credit cart details if they feel something fishy about your platform. By following the checklist, you can prevent Magento security issues.

No module from untrusted platform

When looking for the Magento modules, don’t go for the platforms that are offering unbelievable deals for the extensions that you will get at much higher cost. Third-party modules should be downloaded from a trusted online platform because in most cases, hackers invade through the virus they penetrate into your store through these modules.

Ensure dealing with only a reliable platform when you need premium Magento extension.

Action Points

  • Deal with only a reliable and trusted extension development company.
  • Be vigilant if something looks fishy and immediately remove the extension.

No simple text passwords

Hackers are expert at cracking passwords and do you think it would be difficult to crack “Password123” for them? To many people make the same mistake of using the same password that conceal sensitive information such as your Magento admin panel. Setting up an encrypted password may seem time consuming, but it really isn’t.

Action Points

  • Use password that is really hard to crack.
  • Password should never contain your name or admin.
  • Update all passwords to encrypted passwords.
  • Change your admin password routinely.
  • Make sure everyone else is doing the same.

Check Admin User Permission Regularly

Hackers, in order to get into your Magento admin panel, will need to create an admin user. So, keep an eye on number of users in the list and if you find anyone that should not be there then it is likely your Magento Admin panel has been breached.

As soon as you find the unwanted guest in admin panel, immediately inform your developer.

Action Points

  • Check your user permission routinely Systems->Permissions->Users.
  • If it looks suspicious, delete the account immediately and inform the developer.

Always Install Security Patches

While it might seem like a waste of money, but it is seen as a dead cost. It could be the best investment you make to keep your store secure. The true value of having security patches installed is based on how much damage someone could do if they are able to access to your store.

Magento team, along with offering security patches, also informs where the vulnerability may be. Before installing the patches, make sure to check the store for anything suspicious.

Action Points

Bottom Line

Lastly, although it failed to earn a place as number 5… Be kind and be nice. You can’t be sure who you are dealing with and what they can do, it could be an ex-employee, a disgruntled customer or even a stranger. Although most of the attacks are done by strangers. It is, however, better to keep smiling and remember to keep safe.

What Are the Benefits of Using a Smart Search Module?

One of the major contributors to the rising online shopping marketplace is the convenience of shopping from a wide range of product without the limits of time and place. The two terms “Convenience” and “Wide range of products” are very important and go hand in hand. When entering online shopping world, you can’t afford to have a limited portfolio, but imagine having countless products but your consumers cannot find the one they are looking for.

This is the reason premium Magento extensions are available to make search on your eCommerce store easier for the consumers. This features not only helps your consumers find desired products but also is an important touch point with your consumers. Using a search module, businesses can draw valuable insights into the buying habits from shoppers’ search behavior in order to target them more effectively.

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Search Module Drives Evolved Consumer Experience

An effective search feature directly influences the conversion rate positively and successfully justifies the efforts and investments required in incorporating them. Compare your online consumer with your brick-and-mortar consumers that are offered immediate assistance to find right products. In order to make your eCommerce store more reliable and provide a similar experience, a search result module is the right choice anyone can have.

Build a Lasting Impression

In most cases, when consumers visit an eCommerce store, they know what they want and simply head to the search box nonchalantly keying in their requirement. Usually, these search boxes are great choices to keep consumers engaged at their store and help them search what they’re looking for. This eventually helps build a lasting impression and convert visitors into paying consumers.

The shoppers’ experience can be taken to next level as many Magento modules provide auto-suggest features, allowing consumers to better articulate their requirements while giving them the flexibility to head to the desired landing page. This helps putting away the apprehension of first-time online buyers from your Magento store.

Understand Consumer Behavior

The search terms used by consumers provide valuable insight about their needs, likings, and possibly frustrations too. This helps you what’s trending on your store and what products are attracting more consumers so you can ensure preparing relevant marketing campaign for more sales. Sometimes, the search pattern do wonders for your business to improve the layout of a site and promote relevant information to the front page and attract more visitors for some specific product.

Zero Result Page are Huge Turnoff

There is nothing more frustrating for a consumer than a search result page showing “No result found”. They leave consumers frustrated and set them up to move away from your store. In the absence of an exact match, try using advanced search functionality to show similar products. With similar products there is a higher chance of conversion in comparison to the zero search results.

Options are available to use Magento search modules that auto correct misspelled words and also display products with least alphabets keyed in the search bar. Ajax auto-complete search modules make the choice easier for online consumers.

Conclusion

Remember that the attention span of a consumer online is practically in microsecond and this is the time to put your best impression. If failed to do so, there are chances of them stepping away from your website. A well-designed Magento search module as well as smooth navigation can make your products easily discoverable, which helps drive revenue and elevate consumer loyalty.

The point is, there is no benefit of spending a lot of investments on marketing methods if the website is unable to help consumers find the product they are looking for.

Grab 20% + 80% Discount on Magento Extensions This Black Friday

This Black Friday, grab the golden opportunity to bring matchless functionalities for expediting your business with Emagezone. We understand the value of your online retail business platform and hence we deliver creative Magento extensions to the global online marketers.

We are all set to make the coming Christmas season more joyous for you and your online business offering never-heard-before deals on premium Magento extensions and other Magento services.

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Get 20% + 80% discount on Magento extensions.

The discount offer is applicable on all extensions listed on Emagezone website. And this offer is valid from November 21 to 25, 2016. To unleash the exciting offers, use promotional code – FRI20.

Store owners can simply visit the company website, register themselves and select the Magento extension they want to install on their store. Store owner get 20% discount on the product value while 80% of the value is instantly delivered to their online wallet.

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Avail this limited period offer to sprint up the growth of your online shopping business by deploying these profit-oriented services that come free with Magento extensions. Register now with Emagezone now and get flat 20% + 80% off with amazing cool benefits.

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