Know How ILMS helps take learning to next level of success

The market of e-learning is growing steadily. The benefits of interactive learning is so great that the market is expected to register a compound annual growth rate of 11.41% between 2016 and 2016. The industry is likely to touch the USD 31 billion by the end of 2020 and the whole credit goes to the Interactive Learning Management System Magento software.

Wondering how educational institutes, corporate sectors, and other industries can make the best use of the technology-enabled learning format? What it takes to manage and deliver online courses effectively? All you need is a flawless online course management system (CMS).

This highly advanced and appealing module helps teaching professionals to store and manage course materials in a seamless, effective manner while providing demo classes to those who are willing to join their sessions. CMSs allow users with appropriate permissions to view and edit learning content. The module also come with enhanced learning management capabilities that enable firms to assess learners online, track learner progress, and generate reports to evaluate the effectiveness of training.

Interactive Learning Management System Magento Module (ILMS) is one of the most widely used Extension by nearly 100+ teaching professionals and institutions, which is powered with various features.

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Manage courses online in a cost-effective manner
ILMS is the most advanced learning system available, for which you need not to pay any licensing fees to manage your courses online. It is an open-source software application that doesn’t impost any restrictions on access to its code and don’t charge users if they use their platform for non-commercial purposes. It comes with an ability to manage unlimited online course management that makes it quite an affordable and cost-effective solution compared to other proprietary CMSs. Because this is simply a plug-and-play solution, it also eliminates the cost of hiring a developer for installation and customize it.

You get a user guide that can be used to follow the simple steps for set up. If there’s a trouble in installation, get in touch with the experts.

Meet the needs of growing businesses
As your business grow, so does grow the number of your learners. And ILMS makes it possible for you to handle unlimited courses and make them available to countless learners at the same time. ILMS is highly scalable and goes a long way in meeting your course management needs. It is suitable for educational organizations of all sizes, with learner populations ranging from a few dozen to more than one million.

Various features to perform advanced functions
With the ILMS module, sky is the limit when you talk about the features. Whether it’s about selecting favorite tutor for students, managing programs online, online payment, live video sessions, demo classes, email notifications and a lot more, everything is possible with this. It’s not just any other Magento Extension, but a complete solution for eLearning platforms, allowing educational institutes to deliver seamless learning experience to the candidates regardless of their geographical locations.

Manage courses like a pro
As mentioned above, Interactive Learning Management System comes without any course limitations and there are countless features integrated that make it a must have for any e-learning platform. It allows admin to create unlimited courses and everything that may be required for grading, assessments, reporting, payments, and student-instructor management. It makes available everything you would expect from a complete learning module.

A CMS goes a long way in managing online courses effectively and the ILMS is the next level of what you had previously in the bag. It lets you maximize the ROI on training with capabilities that are beyond comparison to any other solution available in the Magento marketplace for e-learning industry.

Proven Techniques That Motivate Customers To Spend More

Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again.
Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales.

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Limited Time Offers

“Customer procrastination is the enemy of sales.” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on Magento, then it’s possible to launch amazing deals with countdown timer with various Magento extensions.

The offers can be given in various forms – free shipping, percentage off of the final price, a coupon for future use, etc.

Dynamic Pricing

The idea behind the dynamic pricing is pretty simple—increase the profit on your most popular items. The dynamic pricing centers on having an eCommerce platform that can automatically change the price of an item based on customers’ activities.

For example, you can customize your website in a way that automatically offers lower prices during the off-peak hours. Why to offer lower price? Wondering the idea was to make more money? Well, let’s think of it this way…would you rather have a customer that leaves your site altogether giving you no profit or have one that buys an item that nets a lower profit?

If reducing price is not your idea, this next thing might make you feel better. Use customer information to determine how much to charge. You can use various Free Magento Extension to make your website to capture as much customer data as possible. Things like purchase history, dollars spent, email addresses, and more. This may take some time, but it’s well worth the effort when you start using the information in your pricing structure.

Cross-Selling

Cross selling is one of the most effective ways to increase the value of your online orders and the availability of Free Magento modules make it possible. Let’s assume you sell bathroom and kitchen accessories. A customer visitors your site and adds a faucet kit to the shopping cart. The kit orders includes only faucets. One logical cross-sell here is to ask if they would like to get a spray shower head.

Here is another example. You can install a Magento extension on your platform, allowing people to get notified about the important dates like birthdays, anniversaries etc. With the reminder of special events, you can suggest the users to buy products for the loved ones on their special day to share the love. This will not only encourage them to keep visiting your store, but also make them plan a gift purchase as well.

While cross-selling encourage more sales, but the key here is to offer items that make sense.

When planning to give a boost to your online eCommerce sales, make sure to take advantage of proven techniques like Limited Time Offers, Dynamic Pricing, and Cross-Selling to motivate your customers to buy more and boost your profits.

Top Five Digital Marketing Trends Of The Future

Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies.

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With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world.

Social Media

It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the bigger enterprises are going to move into the social media landscape including the B2B businesses. Transparency will be a new business paradigm as no complaint or mistake will be private anymore and has every chance to become viral.

Live Video Streaming

TV ads are gone as more businesses are looking forward to invest in the newer commercial advertisement channels like YouTube or Facebook. Live video streaming on such channels has gained popularity in the past many years and is likely to take an upper hand totally in the coming years. More platforms providing the live video streaming functionality throws light on its possible acceptance among the online users. Global on YouTube watch 1 million hours’ video every hour, what’s more surprising than that?

Chatbots

Another great tool that makes digital marketing a growing trend is the chatbots. The success of the chatbots is dependent upon the eagerness of people who are always looking for prompt and immediate replies to their queries or comments. The chatbots are designed to answer the customer queries without human intervention. This also assists in data retrieval and hence is going to become a vital method to enhance the customer experience and interaction.

Cross Device Marketing

With over 2.8 billion people using smartphones, it’s a proven fact that the millennial generation is techno-freaks. The advanced generation aspire to explore all kinds of devices available in the market. This not only makes it possible for the businesses to approach more people, but also enable the shoppers to make purchase according to their convenience. New tools will be developed to recognize the customer across devices and track their activities and design Magento SEO strategies accordingly.

Virtual reality

Heard the name Pokemon Go? I bet you must have as this has created a great hype among the global game lovers and the new platforms as well. This game has given the users a different experience which is close to reality. Its popularity has instigated the digital marketers to come up with advertisements on virtual reality to give an immersive experience to the online shoppers.

We’re living in a fast-changing world, and the trends are going to change more in the coming years with great things to be reinvented in the days to come. The new inventions are the adaptive efforts by the modern businesses to match with the trendy customers and keep their business moving smoothly and achieve a long-lasting success.

Most Common SEO Mistakes To Avoid

Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques.

Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required.

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Here are some common mistakes you should avoid:

Wrong Keywords

Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital marketing agency is using proper techniques for keyword research, keeping in mind the interest of your audience and their shopping behavior. This will help you in targeting the right audience.

Keyword Stuffing

The excess of anything is not good and similar goes with the Magento SEO as well. Using too much of keywords on your website is not only considered unethical, but can also affect your Google ranking. Make sure to create separate pages if you want to rank for a bunch of keywords.

Alternative Text Missing

We all know the importance of images in the eCommerce industry, but they can be useless in terms of search engine ranking if no alt tags are used. Images without alt tag won’t help your website to rank better. Hence, it’s always recommended to use the images with alternative text to give them a unique identity.

Duplicate Content

Google just hates the websites with duplicate content. Your business is special and unique, so why not to use unique content on the website as well? Unique content should be used if you want to gain visibility and search traffic. Hire professional writers or get some writing skills developed to make evergreen content part of your content creation strategy. Fresh content makes your SEO for Magento a great success.

Unethical Link Building

Bad quality or unethical links make a huge effect on your search engine rankings. Keep in mind to build only high quality links to rank well. Old SEO techniques are not used because they’re old, so make sure you don’t stay stick to them. Instead, use the latest and ethical techniques for link building strategy.

Social Media Strategy Missing

Social media has become a great supporter of global business marketplace and no business can survive without a presence on the leading social media platforms. Make a schedule and update your social media pages regularly with unique content and offers that are currently running on your eCommerce store. Interact with your audience and promote your services in your target market.

Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

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Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.
With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.

Challenged with Magento & How to Overcome Them

For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on.

Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions. In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.

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Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them.

Migrating to newer version

If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Upgrading to the latest version can result in a breakdown and data loss.

In order to upgrade to Magento2, you need to plan it properly with a professional developer. Don’t just jump into the process, but make sure to study what difference the new version is going to make to your store so you know well what you are opting for. Also set up a sandbox to test your upgrade before going live!

Difficulty in operating

Despite being one of the most flexible, easy-to-use, and more preferred eCommerce platforms, Magento users still face some difficulties in operating it. While the issues are not critical and a little technical knowledge can resolve them, but it is good to know something about Magento – it uses more RAM as it is based on PHP coding and developers requires to keep this in mind while working on the platform.

The issue can be overcome by opting for a customized theme for eCommerce development. You can also go for various ways to increase website’s performance.

Slow speed

The biggest concern every eCommerce store owner would face is the slow speed of Magento. It’s true to some extent as well. The reason here is the extremely extensible system and the features that were isolated to facilitate improvements in future. This results in more files and slow speed.

Well, it can be a minor issue if your system is being handled by an expert in Magento development and if you are following the different ways of speeding up Magento. Opting for a private server and a specialized host for your store can help you overcome this hurdle as they know how to handle the complex system.

Fussy upgrades

Magento takes care of its users with timely updates for better security and performance of the eCommerce stores, but it doesn’t follow a planned path for the same. There is a lack of well-processed documents in Magento updates which turns out to be a big shortcoming. This may lead to a breakdown when systems try to update their Magento to latest versions.

While there’s no hard and fast rule to get this rectified, you can make the process smoother by opting for a separate development environment with the help of an expert.
In spite of being an open source eCommerce platform, Magento has much more to offer. But there is nothing we can call perfect yet when it comes to the web. Magento has come up a long way since it was first launched and we can expect better things in the future too. So, you need an expert to get the things perfect when running a store on Magento.

Amazing Ways To Increase Customer Trust

Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience.

Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors.

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First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address, even a phone number for delivery.

One thing I would like to as, do your customers know where you live or when is your birthday? It’s extreme thinking, however, it puts into perspective the level of trust that may be needs to purchase from a new brand. Achieving your customers’ trust, and more importantly, retaining it should be your top priority when running an eCommerce business.

Here’s how to make it, not break it.

Everyone Is a Representative

When it comes to your brand standards and how to represent your company to global market, all of the operation, every moving piece, should be equal and on the same page. Right from the customer sales representative to manufacturer, to the delivery person, everyone is a representative to your brand. If there is a problem, it is your name on the line. Make sure your brand delivers the best value to clients.

Customer Service

Your customer service team is your front line of defense. They serve as your brand ambassadors for your clients are going to communicate with them as your brand. Hire customer representatives intelligently and treat them well. Along with integrating premium Magento extensions for chat feature, hire great brand ambassadors who are great at client handling and also believe your product who want to help, not just the customers, but you and your business.

Endorsements & Reviews Are Vital

92% of online buyers, including me, believe in first reading consumer reviews and then make a purchase. A website with no reviews from consumers give no backing to a purchase decision. Once the product is delivered, request consumers to post feedback on your store. This also helps take care of the loopholes and do let them know that you’re taking their feedback as helping hand. Remember, your customers are your best form of marketing. If 5 people recommend your brand to someone then they are likely to try it out. Over 68% of purchasers agree that online reviews impact their decisions.

A Safe Place To Pay

Secure payment checkout design can be half the battle of eCommerce purchases. Make available one-step checkout extensions to offer clients a clear and concise checkout procedure. Checkout process may be tiresome with default Magento setting, so make sure to integrate some modules that also make payment a secure process. With a safe payment process, consumers are no longer afraid to provide their credit or debit card details. Make sure you have an SSL certificate and gain certification from companies such as Norton, Truste, and Geotrust.com.