Proven Techniques That Motivate Customers To Spend More

Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again.
Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales.

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Limited Time Offers

“Customer procrastination is the enemy of sales.” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on Magento, then it’s possible to launch amazing deals with countdown timer with various Magento extensions.

The offers can be given in various forms – free shipping, percentage off of the final price, a coupon for future use, etc.

Dynamic Pricing

The idea behind the dynamic pricing is pretty simple—increase the profit on your most popular items. The dynamic pricing centers on having an eCommerce platform that can automatically change the price of an item based on customers’ activities.

For example, you can customize your website in a way that automatically offers lower prices during the off-peak hours. Why to offer lower price? Wondering the idea was to make more money? Well, let’s think of it this way…would you rather have a customer that leaves your site altogether giving you no profit or have one that buys an item that nets a lower profit?

If reducing price is not your idea, this next thing might make you feel better. Use customer information to determine how much to charge. You can use various Free Magento Extension to make your website to capture as much customer data as possible. Things like purchase history, dollars spent, email addresses, and more. This may take some time, but it’s well worth the effort when you start using the information in your pricing structure.

Cross-Selling

Cross selling is one of the most effective ways to increase the value of your online orders and the availability of Free Magento modules make it possible. Let’s assume you sell bathroom and kitchen accessories. A customer visitors your site and adds a faucet kit to the shopping cart. The kit orders includes only faucets. One logical cross-sell here is to ask if they would like to get a spray shower head.

Here is another example. You can install a Magento extension on your platform, allowing people to get notified about the important dates like birthdays, anniversaries etc. With the reminder of special events, you can suggest the users to buy products for the loved ones on their special day to share the love. This will not only encourage them to keep visiting your store, but also make them plan a gift purchase as well.

While cross-selling encourage more sales, but the key here is to offer items that make sense.

When planning to give a boost to your online eCommerce sales, make sure to take advantage of proven techniques like Limited Time Offers, Dynamic Pricing, and Cross-Selling to motivate your customers to buy more and boost your profits.

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Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

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Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.
With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.

Challenged with Magento & How to Overcome Them

For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on.

Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions. In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.

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Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them.

Migrating to newer version

If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Upgrading to the latest version can result in a breakdown and data loss.

In order to upgrade to Magento2, you need to plan it properly with a professional developer. Don’t just jump into the process, but make sure to study what difference the new version is going to make to your store so you know well what you are opting for. Also set up a sandbox to test your upgrade before going live!

Difficulty in operating

Despite being one of the most flexible, easy-to-use, and more preferred eCommerce platforms, Magento users still face some difficulties in operating it. While the issues are not critical and a little technical knowledge can resolve them, but it is good to know something about Magento – it uses more RAM as it is based on PHP coding and developers requires to keep this in mind while working on the platform.

The issue can be overcome by opting for a customized theme for eCommerce development. You can also go for various ways to increase website’s performance.

Slow speed

The biggest concern every eCommerce store owner would face is the slow speed of Magento. It’s true to some extent as well. The reason here is the extremely extensible system and the features that were isolated to facilitate improvements in future. This results in more files and slow speed.

Well, it can be a minor issue if your system is being handled by an expert in Magento development and if you are following the different ways of speeding up Magento. Opting for a private server and a specialized host for your store can help you overcome this hurdle as they know how to handle the complex system.

Fussy upgrades

Magento takes care of its users with timely updates for better security and performance of the eCommerce stores, but it doesn’t follow a planned path for the same. There is a lack of well-processed documents in Magento updates which turns out to be a big shortcoming. This may lead to a breakdown when systems try to update their Magento to latest versions.

While there’s no hard and fast rule to get this rectified, you can make the process smoother by opting for a separate development environment with the help of an expert.
In spite of being an open source eCommerce platform, Magento has much more to offer. But there is nothing we can call perfect yet when it comes to the web. Magento has come up a long way since it was first launched and we can expect better things in the future too. So, you need an expert to get the things perfect when running a store on Magento.

Amazing Ways To Increase Customer Trust

Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience.

Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors.

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First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address, even a phone number for delivery.

One thing I would like to as, do your customers know where you live or when is your birthday? It’s extreme thinking, however, it puts into perspective the level of trust that may be needs to purchase from a new brand. Achieving your customers’ trust, and more importantly, retaining it should be your top priority when running an eCommerce business.

Here’s how to make it, not break it.

Everyone Is a Representative

When it comes to your brand standards and how to represent your company to global market, all of the operation, every moving piece, should be equal and on the same page. Right from the customer sales representative to manufacturer, to the delivery person, everyone is a representative to your brand. If there is a problem, it is your name on the line. Make sure your brand delivers the best value to clients.

Customer Service

Your customer service team is your front line of defense. They serve as your brand ambassadors for your clients are going to communicate with them as your brand. Hire customer representatives intelligently and treat them well. Along with integrating premium Magento extensions for chat feature, hire great brand ambassadors who are great at client handling and also believe your product who want to help, not just the customers, but you and your business.

Endorsements & Reviews Are Vital

92% of online buyers, including me, believe in first reading consumer reviews and then make a purchase. A website with no reviews from consumers give no backing to a purchase decision. Once the product is delivered, request consumers to post feedback on your store. This also helps take care of the loopholes and do let them know that you’re taking their feedback as helping hand. Remember, your customers are your best form of marketing. If 5 people recommend your brand to someone then they are likely to try it out. Over 68% of purchasers agree that online reviews impact their decisions.

A Safe Place To Pay

Secure payment checkout design can be half the battle of eCommerce purchases. Make available one-step checkout extensions to offer clients a clear and concise checkout procedure. Checkout process may be tiresome with default Magento setting, so make sure to integrate some modules that also make payment a secure process. With a safe payment process, consumers are no longer afraid to provide their credit or debit card details. Make sure you have an SSL certificate and gain certification from companies such as Norton, Truste, and Geotrust.com.