Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

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Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.
With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.

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‘Click-To-Close’ Approach Turns The PPC Account Into a Blockbuster

Getting your website on the top of Search engines vial Search Engine Optimization (SEO) strategies is one of the most important business success plan. But don’t forget to about search engine marketing too. Today Google AdWords campaigns (Pay-Per-Click) are among the quickest ways to drive traffic and generate more leads and sales.

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While PPC campaigns are great way to attract more visitors to your business, but it is always dependent on someone to actually make the sale. After all, your buyers don’t pay you for the way the ad is designed, but they pay for the products purchased from your eCommerce store. For some companies the sale depends on a good sales team while for others the sale happens on a landing page.

Regardless of how final sale happens, PPC is can be called the most effective when it is designed strategically by an expert. Here we’ve listed some tips and tricks for you to more effectively produce sales using a right PPC campaign.

Quality vs. Quantity

Ask any sales professional “Is it better to have more leads or better qualified leads?” and they’ll tell you they want more leads. But at the same time, they also want better leads. A professional in PPC management is always focused on lead volume because it’s their job to get people in the door and not to get them to buy from your store.

But remember, a great Google AdWords campaign doesn’t generate leads, it generates sales.

For better returns to your investment in PPC advertising, it’s pertinent to determine what the right blend of quality and quantity is for your business. A perfect blend of these two brings guaranteed business growth.

Set Yourself Up For Success

So, what’s a great idea in turning almost every lead into a sale? Here are a few opportunities to consider:

Market Search Intent Everywhere

Professionals create sales-focused ads to accomplish a very specific goal – More leads and sales. While the goals may vary depending upon your industry and where in the sales funnel you are targeting your audience. However, your ads need to be designed with the specific goals in mind.

Remember that limiting your keywords and then writing your ad copy actually produces more sales. For example, the bigger your keyword list, the harder it becomes to match your ad copy to the intent search on search engine that triggered your ad.

The landing page where your ad is going to take the visitor should also reflect that intent that triggered the ad and earned you the click. If the landing page isn’t offering what they visitor searched on Google, they’ll better love to leave the page saying,” Oh this is something different to what I clicked on the previous page.”

So, if you want the broader exposure, let the professional SEO service provider handle the tough task. These professionals write your ad copy to filter out as many as irrelevant clicks as possible.

Nurture Your Leads

For better business growth and get the most out of your PPC campaign, learn how to nurture the leads as they can dramatically increase the profitability of your PPC efforts. Make them feel special. If possible, offer some discount!

Experts claim that online eCommerce companies are extrovert and buyers are introverts. Hence, they take time to warm up to a sale.

Simply drop an email to their inbox for those leads that take their time as it can set you up for a lot of extra sales. Look for premium Magento extensions to drop emails for these leads as the modules come at quite an affordable cost. So you see, there isn’t really any good excuse for not having some sort of lead nurturing program.

The Wrap Up

In case you’ve scrolled straight to the bottom just to get the gist, let me tell you that the ultimate goal of PPC marketing campaign is to generate leads and turn them into sales. So, if you are not improving your strategy, you’re not going in the right direction. Look at marketing and sales as two parts of a cohesive whole in order to set up a sales-oriented campaign.

This might take time, but this approach can turn your mediocre PPC account into a blockbuster.