Top Five Digital Marketing Trends Of The Future

Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies.

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With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world.

Social Media

It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the bigger enterprises are going to move into the social media landscape including the B2B businesses. Transparency will be a new business paradigm as no complaint or mistake will be private anymore and has every chance to become viral.

Live Video Streaming

TV ads are gone as more businesses are looking forward to invest in the newer commercial advertisement channels like YouTube or Facebook. Live video streaming on such channels has gained popularity in the past many years and is likely to take an upper hand totally in the coming years. More platforms providing the live video streaming functionality throws light on its possible acceptance among the online users. Global on YouTube watch 1 million hours’ video every hour, what’s more surprising than that?

Chatbots

Another great tool that makes digital marketing a growing trend is the chatbots. The success of the chatbots is dependent upon the eagerness of people who are always looking for prompt and immediate replies to their queries or comments. The chatbots are designed to answer the customer queries without human intervention. This also assists in data retrieval and hence is going to become a vital method to enhance the customer experience and interaction.

Cross Device Marketing

With over 2.8 billion people using smartphones, it’s a proven fact that the millennial generation is techno-freaks. The advanced generation aspire to explore all kinds of devices available in the market. This not only makes it possible for the businesses to approach more people, but also enable the shoppers to make purchase according to their convenience. New tools will be developed to recognize the customer across devices and track their activities and design Magento SEO strategies accordingly.

Virtual reality

Heard the name Pokemon Go? I bet you must have as this has created a great hype among the global game lovers and the new platforms as well. This game has given the users a different experience which is close to reality. Its popularity has instigated the digital marketers to come up with advertisements on virtual reality to give an immersive experience to the online shoppers.

We’re living in a fast-changing world, and the trends are going to change more in the coming years with great things to be reinvented in the days to come. The new inventions are the adaptive efforts by the modern businesses to match with the trendy customers and keep their business moving smoothly and achieve a long-lasting success.

Most Common SEO Mistakes To Avoid

Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques.

Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required.

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Here are some common mistakes you should avoid:

Wrong Keywords

Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital marketing agency is using proper techniques for keyword research, keeping in mind the interest of your audience and their shopping behavior. This will help you in targeting the right audience.

Keyword Stuffing

The excess of anything is not good and similar goes with the Magento SEO as well. Using too much of keywords on your website is not only considered unethical, but can also affect your Google ranking. Make sure to create separate pages if you want to rank for a bunch of keywords.

Alternative Text Missing

We all know the importance of images in the eCommerce industry, but they can be useless in terms of search engine ranking if no alt tags are used. Images without alt tag won’t help your website to rank better. Hence, it’s always recommended to use the images with alternative text to give them a unique identity.

Duplicate Content

Google just hates the websites with duplicate content. Your business is special and unique, so why not to use unique content on the website as well? Unique content should be used if you want to gain visibility and search traffic. Hire professional writers or get some writing skills developed to make evergreen content part of your content creation strategy. Fresh content makes your SEO for Magento a great success.

Unethical Link Building

Bad quality or unethical links make a huge effect on your search engine rankings. Keep in mind to build only high quality links to rank well. Old SEO techniques are not used because they’re old, so make sure you don’t stay stick to them. Instead, use the latest and ethical techniques for link building strategy.

Social Media Strategy Missing

Social media has become a great supporter of global business marketplace and no business can survive without a presence on the leading social media platforms. Make a schedule and update your social media pages regularly with unique content and offers that are currently running on your eCommerce store. Interact with your audience and promote your services in your target market.