Proven Techniques That Motivate Customers To Spend More

Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again.
Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales.

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Limited Time Offers

“Customer procrastination is the enemy of sales.” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on Magento, then it’s possible to launch amazing deals with countdown timer with various Magento extensions.

The offers can be given in various forms – free shipping, percentage off of the final price, a coupon for future use, etc.

Dynamic Pricing

The idea behind the dynamic pricing is pretty simple—increase the profit on your most popular items. The dynamic pricing centers on having an eCommerce platform that can automatically change the price of an item based on customers’ activities.

For example, you can customize your website in a way that automatically offers lower prices during the off-peak hours. Why to offer lower price? Wondering the idea was to make more money? Well, let’s think of it this way…would you rather have a customer that leaves your site altogether giving you no profit or have one that buys an item that nets a lower profit?

If reducing price is not your idea, this next thing might make you feel better. Use customer information to determine how much to charge. You can use various Free Magento Extension to make your website to capture as much customer data as possible. Things like purchase history, dollars spent, email addresses, and more. This may take some time, but it’s well worth the effort when you start using the information in your pricing structure.

Cross-Selling

Cross selling is one of the most effective ways to increase the value of your online orders and the availability of Free Magento modules make it possible. Let’s assume you sell bathroom and kitchen accessories. A customer visitors your site and adds a faucet kit to the shopping cart. The kit orders includes only faucets. One logical cross-sell here is to ask if they would like to get a spray shower head.

Here is another example. You can install a Magento extension on your platform, allowing people to get notified about the important dates like birthdays, anniversaries etc. With the reminder of special events, you can suggest the users to buy products for the loved ones on their special day to share the love. This will not only encourage them to keep visiting your store, but also make them plan a gift purchase as well.

While cross-selling encourage more sales, but the key here is to offer items that make sense.

When planning to give a boost to your online eCommerce sales, make sure to take advantage of proven techniques like Limited Time Offers, Dynamic Pricing, and Cross-Selling to motivate your customers to buy more and boost your profits.

Top Five Digital Marketing Trends Of The Future

Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies.

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With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world.

Social Media

It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the bigger enterprises are going to move into the social media landscape including the B2B businesses. Transparency will be a new business paradigm as no complaint or mistake will be private anymore and has every chance to become viral.

Live Video Streaming

TV ads are gone as more businesses are looking forward to invest in the newer commercial advertisement channels like YouTube or Facebook. Live video streaming on such channels has gained popularity in the past many years and is likely to take an upper hand totally in the coming years. More platforms providing the live video streaming functionality throws light on its possible acceptance among the online users. Global on YouTube watch 1 million hours’ video every hour, what’s more surprising than that?

Chatbots

Another great tool that makes digital marketing a growing trend is the chatbots. The success of the chatbots is dependent upon the eagerness of people who are always looking for prompt and immediate replies to their queries or comments. The chatbots are designed to answer the customer queries without human intervention. This also assists in data retrieval and hence is going to become a vital method to enhance the customer experience and interaction.

Cross Device Marketing

With over 2.8 billion people using smartphones, it’s a proven fact that the millennial generation is techno-freaks. The advanced generation aspire to explore all kinds of devices available in the market. This not only makes it possible for the businesses to approach more people, but also enable the shoppers to make purchase according to their convenience. New tools will be developed to recognize the customer across devices and track their activities and design Magento SEO strategies accordingly.

Virtual reality

Heard the name Pokemon Go? I bet you must have as this has created a great hype among the global game lovers and the new platforms as well. This game has given the users a different experience which is close to reality. Its popularity has instigated the digital marketers to come up with advertisements on virtual reality to give an immersive experience to the online shoppers.

We’re living in a fast-changing world, and the trends are going to change more in the coming years with great things to be reinvented in the days to come. The new inventions are the adaptive efforts by the modern businesses to match with the trendy customers and keep their business moving smoothly and achieve a long-lasting success.