Top Marketing Extensions for Magento Stores

Sometimes we all need the easier ways to grow our businesses by attracting more visitors and promoting the products on the virtual world. Whether it’s about tracking the sales, engaging more visitors, reducing cart abandonment, Magento extensions prove to be the most effective tools to do things easily, without customization.

For digital marketers, the list of useful extensions can be endless. However, since the Magento extensions offer great benefit for businesses to promote brands and products in the target market with ease, I bring to you the top solutions you’d find useful in a budget. The below-listed extensions are aimed at accelerating marketing process and saving time for the things that really matter.

Advanced Reward Points

This is a first of its king Magento reward points extension, designed to help store owners attract more visitors, no matter they purchase or not. With this extension installed on the Magento store, website visitors enjoy reward points for their activities done on the store such as registration, newsletter subscription, shares, likes, etc. The reward points are virtual currency and can be used for future purchases. The Advanced Rewards Points Magento Extension turns things into win-win situation for both the buyers and the sellers as shoppers get more new visitors while the visitors get free rewards and save on product purchases.

Features:

  • Improved brand recognition as you can count on the prospect of getting more exposure and recognition.
  • More buyers visit your store results into increased customer loyalty.
  • Store owner can create different rules about the reward points’ redemption.
  • Store visitors get rewards for different activities such as registration, comments, reviews, etc.
  • The reward points can be used in multiple ways – to shop, to pay.
  • Customers can keep a track of their reward points.

Guest Abandoned Cart

Another great Magento extension by Softprodigy is the ‘Guest Abandoned Cart’ that is designed to let your users have a flawless experience when buying online. With this extension, shoppers are no longer required to undergo the lengthy registration process to save cart product. Instead, they can simply provide the email address and a link of cart will be sent to the address.  The Magento guest abandoned cart extension comes with abandoned cart email template customization feature. Shoppers can simply click on “Save Cart” button and the entire cart products will be saved.

Features:

  • Save entire cart products with a single click for future purchases.
  • No need to undergo registration or sign-in process to save cart products.
  • A link is sent to email with all products.
  • Admin gets a great data of the email addresses for promotional campaigns.
  • Admin can customize email template before sending emails.
  • Consumers can choose to unsubscribe emails.

Gifting Reminders and Cross Sales

Gifting Reminders and Cross Sales Magento Extension is a unique extension, allowing online shoppers to set reminders for special events such as birthdays, anniversaries and receive notifications as the event date approaches. The notifications are sent on the email that visitor would provide during the registration process. Visitor can also choose to receive reminder to one or more than one email addresses. Along with reminding shoppers about the special events, this extension proves to be a great support for your marketing campaigns as they can choose to buy through your store for special days.

Features:

  • Online visitors can save important dates and get notified before the event.
  • Option available to set time to receive event notification in advance.
  • Email notifications are sent to registered email (or more than one email).
  • Users have option to send greetings to a loved one for the event.
  • Great opportunity to get substantial cross sales.

With so many options available to give a boost to your marketing campaign using the premium Magento extensions, the above-mentioned ones are the top three we could find and probably the best ones available on the internet.

 

 

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Proven Techniques That Motivate Customers To Spend More

Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again.
Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales.

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Limited Time Offers

“Customer procrastination is the enemy of sales.” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on Magento, then it’s possible to launch amazing deals with countdown timer with various Magento extensions.

The offers can be given in various forms – free shipping, percentage off of the final price, a coupon for future use, etc.

Dynamic Pricing

The idea behind the dynamic pricing is pretty simple—increase the profit on your most popular items. The dynamic pricing centers on having an eCommerce platform that can automatically change the price of an item based on customers’ activities.

For example, you can customize your website in a way that automatically offers lower prices during the off-peak hours. Why to offer lower price? Wondering the idea was to make more money? Well, let’s think of it this way…would you rather have a customer that leaves your site altogether giving you no profit or have one that buys an item that nets a lower profit?

If reducing price is not your idea, this next thing might make you feel better. Use customer information to determine how much to charge. You can use various Free Magento Extension to make your website to capture as much customer data as possible. Things like purchase history, dollars spent, email addresses, and more. This may take some time, but it’s well worth the effort when you start using the information in your pricing structure.

Cross-Selling

Cross selling is one of the most effective ways to increase the value of your online orders and the availability of Free Magento modules make it possible. Let’s assume you sell bathroom and kitchen accessories. A customer visitors your site and adds a faucet kit to the shopping cart. The kit orders includes only faucets. One logical cross-sell here is to ask if they would like to get a spray shower head.

Here is another example. You can install a Magento extension on your platform, allowing people to get notified about the important dates like birthdays, anniversaries etc. With the reminder of special events, you can suggest the users to buy products for the loved ones on their special day to share the love. This will not only encourage them to keep visiting your store, but also make them plan a gift purchase as well.

While cross-selling encourage more sales, but the key here is to offer items that make sense.

When planning to give a boost to your online eCommerce sales, make sure to take advantage of proven techniques like Limited Time Offers, Dynamic Pricing, and Cross-Selling to motivate your customers to buy more and boost your profits.

Top Five Digital Marketing Trends Of The Future

Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies.

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With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world.

Social Media

It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the bigger enterprises are going to move into the social media landscape including the B2B businesses. Transparency will be a new business paradigm as no complaint or mistake will be private anymore and has every chance to become viral.

Live Video Streaming

TV ads are gone as more businesses are looking forward to invest in the newer commercial advertisement channels like YouTube or Facebook. Live video streaming on such channels has gained popularity in the past many years and is likely to take an upper hand totally in the coming years. More platforms providing the live video streaming functionality throws light on its possible acceptance among the online users. Global on YouTube watch 1 million hours’ video every hour, what’s more surprising than that?

Chatbots

Another great tool that makes digital marketing a growing trend is the chatbots. The success of the chatbots is dependent upon the eagerness of people who are always looking for prompt and immediate replies to their queries or comments. The chatbots are designed to answer the customer queries without human intervention. This also assists in data retrieval and hence is going to become a vital method to enhance the customer experience and interaction.

Cross Device Marketing

With over 2.8 billion people using smartphones, it’s a proven fact that the millennial generation is techno-freaks. The advanced generation aspire to explore all kinds of devices available in the market. This not only makes it possible for the businesses to approach more people, but also enable the shoppers to make purchase according to their convenience. New tools will be developed to recognize the customer across devices and track their activities and design Magento SEO strategies accordingly.

Virtual reality

Heard the name Pokemon Go? I bet you must have as this has created a great hype among the global game lovers and the new platforms as well. This game has given the users a different experience which is close to reality. Its popularity has instigated the digital marketers to come up with advertisements on virtual reality to give an immersive experience to the online shoppers.

We’re living in a fast-changing world, and the trends are going to change more in the coming years with great things to be reinvented in the days to come. The new inventions are the adaptive efforts by the modern businesses to match with the trendy customers and keep their business moving smoothly and achieve a long-lasting success.