Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience.
Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors.
First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address, even a phone number for delivery.
One thing I would like to as, do your customers know where you live or when is your birthday? It’s extreme thinking, however, it puts into perspective the level of trust that may be needs to purchase from a new brand. Achieving your customers’ trust, and more importantly, retaining it should be your top priority when running an eCommerce business.
Here’s how to make it, not break it.
Everyone Is a Representative
When it comes to your brand standards and how to represent your company to global market, all of the operation, every moving piece, should be equal and on the same page. Right from the customer sales representative to manufacturer, to the delivery person, everyone is a representative to your brand. If there is a problem, it is your name on the line. Make sure your brand delivers the best value to clients.
Your customer service team is your front line of defense. They serve as your brand ambassadors for your clients are going to communicate with them as your brand. Hire customer representatives intelligently and treat them well. Along with integrating premium Magento extensions for chat feature, hire great brand ambassadors who are great at client handling and also believe your product who want to help, not just the customers, but you and your business.
Endorsements & Reviews Are Vital
92% of online buyers, including me, believe in first reading consumer reviews and then make a purchase. A website with no reviews from consumers give no backing to a purchase decision. Once the product is delivered, request consumers to post feedback on your store. This also helps take care of the loopholes and do let them know that you’re taking their feedback as helping hand. Remember, your customers are your best form of marketing. If 5 people recommend your brand to someone then they are likely to try it out. Over 68% of purchasers agree that online reviews impact their decisions.
A Safe Place To Pay
Secure payment checkout design can be half the battle of eCommerce purchases. Make available one-step checkout extensions to offer clients a clear and concise checkout procedure. Checkout process may be tiresome with default Magento setting, so make sure to integrate some modules that also make payment a secure process. With a safe payment process, consumers are no longer afraid to provide their credit or debit card details. Make sure you have an SSL certificate and gain certification from companies such as Norton, Truste, and Geotrust.com.