Most Common SEO Mistakes To Avoid

Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques.

Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required.

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Here are some common mistakes you should avoid:

Wrong Keywords

Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital marketing agency is using proper techniques for keyword research, keeping in mind the interest of your audience and their shopping behavior. This will help you in targeting the right audience.

Keyword Stuffing

The excess of anything is not good and similar goes with the Magento SEO as well. Using too much of keywords on your website is not only considered unethical, but can also affect your Google ranking. Make sure to create separate pages if you want to rank for a bunch of keywords.

Alternative Text Missing

We all know the importance of images in the eCommerce industry, but they can be useless in terms of search engine ranking if no alt tags are used. Images without alt tag won’t help your website to rank better. Hence, it’s always recommended to use the images with alternative text to give them a unique identity.

Duplicate Content

Google just hates the websites with duplicate content. Your business is special and unique, so why not to use unique content on the website as well? Unique content should be used if you want to gain visibility and search traffic. Hire professional writers or get some writing skills developed to make evergreen content part of your content creation strategy. Fresh content makes your SEO for Magento a great success.

Unethical Link Building

Bad quality or unethical links make a huge effect on your search engine rankings. Keep in mind to build only high quality links to rank well. Old SEO techniques are not used because they’re old, so make sure you don’t stay stick to them. Instead, use the latest and ethical techniques for link building strategy.

Social Media Strategy Missing

Social media has become a great supporter of global business marketplace and no business can survive without a presence on the leading social media platforms. Make a schedule and update your social media pages regularly with unique content and offers that are currently running on your eCommerce store. Interact with your audience and promote your services in your target market.

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Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

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Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.
With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.

Challenged with Magento & How to Overcome Them

For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on.

Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions. In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.

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Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them.

Migrating to newer version

If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Upgrading to the latest version can result in a breakdown and data loss.

In order to upgrade to Magento2, you need to plan it properly with a professional developer. Don’t just jump into the process, but make sure to study what difference the new version is going to make to your store so you know well what you are opting for. Also set up a sandbox to test your upgrade before going live!

Difficulty in operating

Despite being one of the most flexible, easy-to-use, and more preferred eCommerce platforms, Magento users still face some difficulties in operating it. While the issues are not critical and a little technical knowledge can resolve them, but it is good to know something about Magento – it uses more RAM as it is based on PHP coding and developers requires to keep this in mind while working on the platform.

The issue can be overcome by opting for a customized theme for eCommerce development. You can also go for various ways to increase website’s performance.

Slow speed

The biggest concern every eCommerce store owner would face is the slow speed of Magento. It’s true to some extent as well. The reason here is the extremely extensible system and the features that were isolated to facilitate improvements in future. This results in more files and slow speed.

Well, it can be a minor issue if your system is being handled by an expert in Magento development and if you are following the different ways of speeding up Magento. Opting for a private server and a specialized host for your store can help you overcome this hurdle as they know how to handle the complex system.

Fussy upgrades

Magento takes care of its users with timely updates for better security and performance of the eCommerce stores, but it doesn’t follow a planned path for the same. There is a lack of well-processed documents in Magento updates which turns out to be a big shortcoming. This may lead to a breakdown when systems try to update their Magento to latest versions.

While there’s no hard and fast rule to get this rectified, you can make the process smoother by opting for a separate development environment with the help of an expert.
In spite of being an open source eCommerce platform, Magento has much more to offer. But there is nothing we can call perfect yet when it comes to the web. Magento has come up a long way since it was first launched and we can expect better things in the future too. So, you need an expert to get the things perfect when running a store on Magento.

Amazing Ways To Increase Customer Trust

Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience.

Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors.

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First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address, even a phone number for delivery.

One thing I would like to as, do your customers know where you live or when is your birthday? It’s extreme thinking, however, it puts into perspective the level of trust that may be needs to purchase from a new brand. Achieving your customers’ trust, and more importantly, retaining it should be your top priority when running an eCommerce business.

Here’s how to make it, not break it.

Everyone Is a Representative

When it comes to your brand standards and how to represent your company to global market, all of the operation, every moving piece, should be equal and on the same page. Right from the customer sales representative to manufacturer, to the delivery person, everyone is a representative to your brand. If there is a problem, it is your name on the line. Make sure your brand delivers the best value to clients.

Customer Service

Your customer service team is your front line of defense. They serve as your brand ambassadors for your clients are going to communicate with them as your brand. Hire customer representatives intelligently and treat them well. Along with integrating premium Magento extensions for chat feature, hire great brand ambassadors who are great at client handling and also believe your product who want to help, not just the customers, but you and your business.

Endorsements & Reviews Are Vital

92% of online buyers, including me, believe in first reading consumer reviews and then make a purchase. A website with no reviews from consumers give no backing to a purchase decision. Once the product is delivered, request consumers to post feedback on your store. This also helps take care of the loopholes and do let them know that you’re taking their feedback as helping hand. Remember, your customers are your best form of marketing. If 5 people recommend your brand to someone then they are likely to try it out. Over 68% of purchasers agree that online reviews impact their decisions.

A Safe Place To Pay

Secure payment checkout design can be half the battle of eCommerce purchases. Make available one-step checkout extensions to offer clients a clear and concise checkout procedure. Checkout process may be tiresome with default Magento setting, so make sure to integrate some modules that also make payment a secure process. With a safe payment process, consumers are no longer afraid to provide their credit or debit card details. Make sure you have an SSL certificate and gain certification from companies such as Norton, Truste, and Geotrust.com.

Get 50% Discount on Magento1 & Magento2 Extensions

Ho ho ho! Finally it’s Christmas, and we all are excited as the festival season not only brings lot of happiness but also countless discount offers and gifts as well. Emagezone brings to you another reason to smile with one-in-a-year discount offer on Magento extensions.

This Christmas– Get 50% discount on Magento1 & Magento2 extensions.

Hurry up, this is a limited time offer and the discount can be availed from December 16 to 25, 2016. In order to make the process easier for you, we are not going to ask for any coupon code. Just visit Emagezone website and get yourself the discount. Purchase any Magento1 or Magento2 Extension and get 50% discount instantly.

No cashback, no emoney deposited in your wallet.

As an industry leader in Magento Development for over 10 years and 100+ Magento extensions listed on the store, Emagezone has always been an easy service to avail, because we offer the unbeatable Magento development services that help attract more visitors and sell more products.

Who’s It For?

This offer is available for everyone who is willing to take his (or her) eCommerce store to the next level of success with some unique features using Magento1 & Mageno2 extensions. Grab the offer and avail discount in your budget. So, this is for everyone.

How Does It Work?

Simply go through the normal process. Select your desired Magento1 or Magento2 extension and proceed to checkout process. When final payment is to be made, you will be displayed the discount price and you can make the payment.

How to Protect Magento Store from Being Hacked

Because Magento enjoys the largest slice in the eCommerce marketplace with more than 56,000 online shopping stores doing great business on Magento, wide range of Magento modules available and the percentage increasing each day, Magento stores are the prime target of cyber criminals. However, most ecommerce merchants rarely care about Magento security practices.

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Usually, these nefarious elements invade online businesses to conduct suspicious activities like:
  • Pishing
  • Spamming
  • Stealing user data

Although Magento regularly updates and releases security patches to help eRetailers protect their stores, there are Magento security best practices to follow in order to ensure the safety of the users and crucial data.

Best Practices to Protect Your Magento Store

When you have an online store, trust plays an important part because no user will want provide the credit cart details if they feel something fishy about your platform. By following the checklist, you can prevent Magento security issues.

No module from untrusted platform

When looking for the Magento modules, don’t go for the platforms that are offering unbelievable deals for the extensions that you will get at much higher cost. Third-party modules should be downloaded from a trusted online platform because in most cases, hackers invade through the virus they penetrate into your store through these modules.

Ensure dealing with only a reliable platform when you need premium Magento extension.

Action Points

  • Deal with only a reliable and trusted extension development company.
  • Be vigilant if something looks fishy and immediately remove the extension.

No simple text passwords

Hackers are expert at cracking passwords and do you think it would be difficult to crack “Password123” for them? To many people make the same mistake of using the same password that conceal sensitive information such as your Magento admin panel. Setting up an encrypted password may seem time consuming, but it really isn’t.

Action Points

  • Use password that is really hard to crack.
  • Password should never contain your name or admin.
  • Update all passwords to encrypted passwords.
  • Change your admin password routinely.
  • Make sure everyone else is doing the same.

Check Admin User Permission Regularly

Hackers, in order to get into your Magento admin panel, will need to create an admin user. So, keep an eye on number of users in the list and if you find anyone that should not be there then it is likely your Magento Admin panel has been breached.

As soon as you find the unwanted guest in admin panel, immediately inform your developer.

Action Points

  • Check your user permission routinely Systems->Permissions->Users.
  • If it looks suspicious, delete the account immediately and inform the developer.

Always Install Security Patches

While it might seem like a waste of money, but it is seen as a dead cost. It could be the best investment you make to keep your store secure. The true value of having security patches installed is based on how much damage someone could do if they are able to access to your store.

Magento team, along with offering security patches, also informs where the vulnerability may be. Before installing the patches, make sure to check the store for anything suspicious.

Action Points

Bottom Line

Lastly, although it failed to earn a place as number 5… Be kind and be nice. You can’t be sure who you are dealing with and what they can do, it could be an ex-employee, a disgruntled customer or even a stranger. Although most of the attacks are done by strangers. It is, however, better to keep smiling and remember to keep safe.

What Are the Benefits of Using a Smart Search Module?

One of the major contributors to the rising online shopping marketplace is the convenience of shopping from a wide range of product without the limits of time and place. The two terms “Convenience” and “Wide range of products” are very important and go hand in hand. When entering online shopping world, you can’t afford to have a limited portfolio, but imagine having countless products but your consumers cannot find the one they are looking for.

This is the reason premium Magento extensions are available to make search on your eCommerce store easier for the consumers. This features not only helps your consumers find desired products but also is an important touch point with your consumers. Using a search module, businesses can draw valuable insights into the buying habits from shoppers’ search behavior in order to target them more effectively.

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Search Module Drives Evolved Consumer Experience

An effective search feature directly influences the conversion rate positively and successfully justifies the efforts and investments required in incorporating them. Compare your online consumer with your brick-and-mortar consumers that are offered immediate assistance to find right products. In order to make your eCommerce store more reliable and provide a similar experience, a search result module is the right choice anyone can have.

Build a Lasting Impression

In most cases, when consumers visit an eCommerce store, they know what they want and simply head to the search box nonchalantly keying in their requirement. Usually, these search boxes are great choices to keep consumers engaged at their store and help them search what they’re looking for. This eventually helps build a lasting impression and convert visitors into paying consumers.

The shoppers’ experience can be taken to next level as many Magento modules provide auto-suggest features, allowing consumers to better articulate their requirements while giving them the flexibility to head to the desired landing page. This helps putting away the apprehension of first-time online buyers from your Magento store.

Understand Consumer Behavior

The search terms used by consumers provide valuable insight about their needs, likings, and possibly frustrations too. This helps you what’s trending on your store and what products are attracting more consumers so you can ensure preparing relevant marketing campaign for more sales. Sometimes, the search pattern do wonders for your business to improve the layout of a site and promote relevant information to the front page and attract more visitors for some specific product.

Zero Result Page are Huge Turnoff

There is nothing more frustrating for a consumer than a search result page showing “No result found”. They leave consumers frustrated and set them up to move away from your store. In the absence of an exact match, try using advanced search functionality to show similar products. With similar products there is a higher chance of conversion in comparison to the zero search results.

Options are available to use Magento search modules that auto correct misspelled words and also display products with least alphabets keyed in the search bar. Ajax auto-complete search modules make the choice easier for online consumers.

Conclusion

Remember that the attention span of a consumer online is practically in microsecond and this is the time to put your best impression. If failed to do so, there are chances of them stepping away from your website. A well-designed Magento search module as well as smooth navigation can make your products easily discoverable, which helps drive revenue and elevate consumer loyalty.

The point is, there is no benefit of spending a lot of investments on marketing methods if the website is unable to help consumers find the product they are looking for.

Grab 20% + 80% Discount on Magento Extensions This Black Friday

This Black Friday, grab the golden opportunity to bring matchless functionalities for expediting your business with Emagezone. We understand the value of your online retail business platform and hence we deliver creative Magento extensions to the global online marketers.

We are all set to make the coming Christmas season more joyous for you and your online business offering never-heard-before deals on premium Magento extensions and other Magento services.

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Get 20% + 80% discount on Magento extensions.

The discount offer is applicable on all extensions listed on Emagezone website. And this offer is valid from November 21 to 25, 2016. To unleash the exciting offers, use promotional code – FRI20.

Store owners can simply visit the company website, register themselves and select the Magento extension they want to install on their store. Store owner get 20% discount on the product value while 80% of the value is instantly delivered to their online wallet.

The discount is offered as points, which means $80 = 80points. These points can be used for future purchases. The limit to redeem cashback points is 50 per purchase and cashback points will be valid till two months after the offer.

Avail this limited period offer to sprint up the growth of your online shopping business by deploying these profit-oriented services that come free with Magento extensions. Register now with Emagezone now and get flat 20% + 80% off with amazing cool benefits.

Subscribe and use coupon code to avail the offer benefits of this head-turning Easter Day Celebration Sale.

Magento Freelancer vs. Magento Agency. Choose Carefully!

Magento is quite a complex platform to handle and it’s not easy to find someone who is an expert in Magento eCommerce development. Even if you manage to find a professional, you can’t be sure that you’ve found the right developer for your goals.

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Only a certified developer is a right choice for handling the technical task. You can’t expect an operator of eCommerce store to know Magento development. Here we’re going to give some help so that you can make a better choice when searching a Magento developer.

Also, we’re going to review whether it’s worth hiring a Magento freelancer or an eCommerce development team instead, and also, which suits better for which jobs exactly.
Magento development agency or freelancer – the differences.

Many experts have already touched upon this subject in their articles on virtual world, but it’s good to take an in-depth look for a better decision. Let’s know when it’s good to assigning a bigger team with the eCommerce or Magento module development job and when it can be a smart choice to hire a Magento freelancer.

About Freelance Magento Developers

Professionals that are great at one or a couple of areas become freelancers and start accepting individual projects. It’s a notion that hiring a freelancer is not a good choice, but these guys are real experts with amazing capabilities of getting the jobs done alone in a field of expertise. Sometimes they can get the job done that even a team can’t do at times. Well, it might not be true at all times, but dealing with freelancers is really worthwhile only if they are like that.

In case you need some special development that is not of large scale or in case some special problems arise, turning to a freelancer can be a wise choice.

Lower price is another benefit of hiring a freelancer. Working with a team is more expensive, especially when the project is not quite important that thousands of dollars can be spent on it. In case of a freelancer, expenses for eCommerce development are minimal in comparison, thus they can offer affordable pricing than the big development firms.
The biggest disadvantage of hiring a freelance developer may be that they have quite obvious limits:

  • They can’t work full time.
  • They can’t be experts in all fields.
  • You may involve someone else if a new problem arises.

Also, there may be a problem with reliability as these freelancers tend to disappear from time to time. You simply can’t believe on them for a deadline. No matter how flexible they are, communication may still turn out to be more difficult in the end.

About Professional Development Agencies

The team itself is the biggest advantage of the team. Hiring a professional company means that you are hiring a team of experts, which means you don’t need to approach another expert in case some other issues arise. You pay for the access to the knowledge of a lot of people that together can solve practically any kind of problems.

Whether it’s about development, designing, launching or updating, all aspects of the project can be handled in the same place. No need to hire external people, which often results in communication breakdown. Development with a team of Magento eCommerce development experts goes much more smoothly and transparent as well.

What should you pay attention when looking for a professional Magento developer?

Pricing

If someone works for a very low price, then it’s better to be alert in the first place. The rates may vary from country to country. Remember that you’re going to get an eCommerce platform developed, which has to manage products, transactions, deliveries, etc.

professionally.

On the other hands, if the price quoted is too expensive, you should as the reason. The high price is often justified, it may happen that you’re talking to a professional team where different experts work together on the projects. Their work may be more reliable and quicker than that of others. They also meet the deadlines.

Knowledge

Magento is one of the most complex systems and a lot of time and energy is necessary for obtaining of proficiency in its development. Most freelancers, whore claiming to be the experts are just scratching the surface and they couldn’t cope up with the latest versions.

Before you start the project, as them things like can you update Magento to next version after they’ve developed a new Magento module, and if yes, what makes that possible? Ask about the details even if you’re not an expert.

Staging Server

A professional Magento development agency prefers to try a development service in its own development environment first. They develop it, integrate it, test its functioning, correct errors and then install on the staging server.

If they want to install a recently developed function on production server immediately, it indicates something is fishy, since we’re talking about a live online shop where thousands of visitors visit every single day.

Project Management

When you hire a professional, you want to be aware of what phase the given project is in precisely at a moment. In case of freelancers, you shouldn’t know about the exact progress report as you are informed via email or because their job has simply gone live without your approval.

Professional agencies, on the other hands, work with tools, which allow clients to check any time what stage the project is at. Also, clients can communicate with the team in a real time.

Conclusion

For simpler development projects, it’s usually worth hiring a freelancer.

If, on the other hands, you need a reliable partner for complex development issues who will help in the long run as well, then a Magento ecommerce development agency is a more fortunate choice.

You might be paying a higher price, because you get the reliability, comfort and diversity in the long run.

Signs of a Genuine & Trusted Ecommerce Website

All right. You’ve got a beautifully designed eCommerce website with finely tuned checkout process. But, still the conversion rate is quite lesser than expected and shopping cart abandoned is an ongoing problem.

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Maybe online buyers don’t trust you!

Higher product prices and cost of shipping have long been the leading causes that people abandon shopping carts, but fear also has a place in the list.

The increasing prevalence of pishing scams, shoddy customer service and malware make consumers more wary with their clicks than ever before. Today, people are smart and trust indicators are more important on your website to sell more and easily. Ranging from installing premium Magento extensions to customer service, we’ve prepared a list of things to help you soothe your potential customers’ fears and make buy your products online.

Show Your Contact Details

According to the studies, around 46% of 2000 UK online consumers claimed to prefer buying from a website with clear and genuine contact details. Displaying your contact details on ‘contact us’ page your store more reliable and genuine. So make sure your store demonstrates the details that help your customers to reach you easily.

All required contact methods such as phone number, email address, and your physical address must be there. Also, listing your business on Google Maps makes you a better competitor and a reliable brand.

Live Chat

Sometimes, buyers are in a hurry and don’t have time to send email. In such conditions, live chat can do wonders as this gives immense relief to customers if they find any representative to discuss their issues instantly.

Use some Magento modules to communicate with your buyers whenever they need support or simply to greet them for being at your store.

Show Trust Mark & Security Logo

SLL

SLL certificate helps store owners to establish a secure connection between the browser and server. While it’s important for almost every business, but it’s a must for eCommerce business websites as you receive payment on regular basis and securing customers’ credit card details is your responsibility.

According to a study:

  • 84% online shoppers don’t prefer to buy if data is sent through unsecure connection.
  • 28.9 % people look for the green address bar.
  • 50% of online buyers take their credit card information seriously.

Security Logo

As I already said, modern buyers are smart enough to take care of their personal information and hence they always want to see if your checkout has logos of security service you are in. If yes, then buyers will immediately trust their transactions with your business.

Transparent Shipping Details

Nearly 70% of online orders are based upon the transparency of shipping details and cost. If they find no hidden cost and shipping cost are going to surprise them on delivery time, they’ll buy your products. According to researchers, 70.8 % of consumers dropped idea to purchase due to hidden charges, 58.4% because of payment security concerns, and 74.5% due to high shipping cost.

Advice here is make available Cash on Delivery check option with premium Magento extensions, be transparent and honest about anything that can incur additional cost.

Quick loading and User-Friendly Website

A website with faster loading speed and user-friendly interface is likely to attract more visitors and sell more in comparison to those who take time to load. Here are some figures that predict speed and design does matter:

  • 65% visitors leave website if it takes more than 4 seconds to load.
  • 76% customers agree easy to navigation is most important.
  • 93% consumers’ buying decision are based upon visual appearance.
  • 52% of consumer never return to a store if they don’t like the design.

Online shopping is much like buying from a brick-and-mortar store. When visitors first visit your website, they do exactly what they would do in a physical store. They look around the store, analyze the quality and decide whether or not they trust the merchant.

If you don’t want your visitors to jump to your competitors due to some flaws at your website, do everything you can to make sure they find you trustworthy enough.