Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies.
With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world.
It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the bigger enterprises are going to move into the social media landscape including the B2B businesses. Transparency will be a new business paradigm as no complaint or mistake will be private anymore and has every chance to become viral.
Live Video Streaming
TV ads are gone as more businesses are looking forward to invest in the newer commercial advertisement channels like YouTube or Facebook. Live video streaming on such channels has gained popularity in the past many years and is likely to take an upper hand totally in the coming years. More platforms providing the live video streaming functionality throws light on its possible acceptance among the online users. Global on YouTube watch 1 million hours’ video every hour, what’s more surprising than that?
Another great tool that makes digital marketing a growing trend is the chatbots. The success of the chatbots is dependent upon the eagerness of people who are always looking for prompt and immediate replies to their queries or comments. The chatbots are designed to answer the customer queries without human intervention. This also assists in data retrieval and hence is going to become a vital method to enhance the customer experience and interaction.
Cross Device Marketing
With over 2.8 billion people using smartphones, it’s a proven fact that the millennial generation is techno-freaks. The advanced generation aspire to explore all kinds of devices available in the market. This not only makes it possible for the businesses to approach more people, but also enable the shoppers to make purchase according to their convenience. New tools will be developed to recognize the customer across devices and track their activities and design Magento SEO strategies accordingly.
Heard the name Pokemon Go? I bet you must have as this has created a great hype among the global game lovers and the new platforms as well. This game has given the users a different experience which is close to reality. Its popularity has instigated the digital marketers to come up with advertisements on virtual reality to give an immersive experience to the online shoppers.
We’re living in a fast-changing world, and the trends are going to change more in the coming years with great things to be reinvented in the days to come. The new inventions are the adaptive efforts by the modern businesses to match with the trendy customers and keep their business moving smoothly and achieve a long-lasting success.