Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques.
Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required.
Here are some common mistakes you should avoid:
Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital marketing agency is using proper techniques for keyword research, keeping in mind the interest of your audience and their shopping behavior. This will help you in targeting the right audience.
The excess of anything is not good and similar goes with the Magento SEO as well. Using too much of keywords on your website is not only considered unethical, but can also affect your Google ranking. Make sure to create separate pages if you want to rank for a bunch of keywords.
Alternative Text Missing
We all know the importance of images in the eCommerce industry, but they can be useless in terms of search engine ranking if no alt tags are used. Images without alt tag won’t help your website to rank better. Hence, it’s always recommended to use the images with alternative text to give them a unique identity.
Google just hates the websites with duplicate content. Your business is special and unique, so why not to use unique content on the website as well? Unique content should be used if you want to gain visibility and search traffic. Hire professional writers or get some writing skills developed to make evergreen content part of your content creation strategy. Fresh content makes your SEO for Magento a great success.
Unethical Link Building
Bad quality or unethical links make a huge effect on your search engine rankings. Keep in mind to build only high quality links to rank well. Old SEO techniques are not used because they’re old, so make sure you don’t stay stick to them. Instead, use the latest and ethical techniques for link building strategy.
Social Media Strategy Missing
Social media has become a great supporter of global business marketplace and no business can survive without a presence on the leading social media platforms. Make a schedule and update your social media pages regularly with unique content and offers that are currently running on your eCommerce store. Interact with your audience and promote your services in your target market.