All right. You’ve got a beautifully designed eCommerce website with finely tuned checkout process. But, still the conversion rate is quite lesser than expected and shopping cart abandoned is an ongoing problem.
Maybe online buyers don’t trust you!
Higher product prices and cost of shipping have long been the leading causes that people abandon shopping carts, but fear also has a place in the list.
The increasing prevalence of pishing scams, shoddy customer service and malware make consumers more wary with their clicks than ever before. Today, people are smart and trust indicators are more important on your website to sell more and easily. Ranging from installing premium Magento extensions to customer service, we’ve prepared a list of things to help you soothe your potential customers’ fears and make buy your products online.
Show Your Contact Details
According to the studies, around 46% of 2000 UK online consumers claimed to prefer buying from a website with clear and genuine contact details. Displaying your contact details on ‘contact us’ page your store more reliable and genuine. So make sure your store demonstrates the details that help your customers to reach you easily.
All required contact methods such as phone number, email address, and your physical address must be there. Also, listing your business on Google Maps makes you a better competitor and a reliable brand.
Sometimes, buyers are in a hurry and don’t have time to send email. In such conditions, live chat can do wonders as this gives immense relief to customers if they find any representative to discuss their issues instantly.
Use some Magento modules to communicate with your buyers whenever they need support or simply to greet them for being at your store.
Show Trust Mark & Security Logo
SLL certificate helps store owners to establish a secure connection between the browser and server. While it’s important for almost every business, but it’s a must for eCommerce business websites as you receive payment on regular basis and securing customers’ credit card details is your responsibility.
According to a study:
- 84% online shoppers don’t prefer to buy if data is sent through unsecure connection.
- 28.9 % people look for the green address bar.
- 50% of online buyers take their credit card information seriously.
As I already said, modern buyers are smart enough to take care of their personal information and hence they always want to see if your checkout has logos of security service you are in. If yes, then buyers will immediately trust their transactions with your business.
Transparent Shipping Details
Nearly 70% of online orders are based upon the transparency of shipping details and cost. If they find no hidden cost and shipping cost are going to surprise them on delivery time, they’ll buy your products. According to researchers, 70.8 % of consumers dropped idea to purchase due to hidden charges, 58.4% because of payment security concerns, and 74.5% due to high shipping cost.
Advice here is make available Cash on Delivery check option with premium Magento extensions, be transparent and honest about anything that can incur additional cost.
Quick loading and User-Friendly Website
A website with faster loading speed and user-friendly interface is likely to attract more visitors and sell more in comparison to those who take time to load. Here are some figures that predict speed and design does matter:
- 65% visitors leave website if it takes more than 4 seconds to load.
- 76% customers agree easy to navigation is most important.
- 93% consumers’ buying decision are based upon visual appearance.
- 52% of consumer never return to a store if they don’t like the design.
Online shopping is much like buying from a brick-and-mortar store. When visitors first visit your website, they do exactly what they would do in a physical store. They look around the store, analyze the quality and decide whether or not they trust the merchant.
If you don’t want your visitors to jump to your competitors due to some flaws at your website, do everything you can to make sure they find you trustworthy enough.