While the social media platforms are beginning to dominate much of our content efforts, the power of an effective email marketing campaign can never be forgot. Everyone, especially those looking for cool offers, go through their email several times a day which increases the chances of your promotional email to be read by recipient.
However if it is failing to gain desired results, then it’s time to know that there’s something wrong with your email marketing strategy. Using a right premium Magento extension is the first step of the strategy as you don’t want to spend your day typing custom email texts and addresses on your computer. Simply use these tools and sending multiple emails is a matter of few clicks.
The subject line of email is one of the most important parts of email. It encourages your customers to open and read your message. If they don’t want to open it, you’ve pretty much fallen at the first hurdle.
If talk about the general rules of a subject line, it should be short, describe the content and aim to entice the recipient to read more. Remember that every email is your letter to consumer to build a relationship and you don’t want to lose even a single one of them.
Keep varying the length of your email title to achieve more clicks. After all, you don’t want your every email to look the same. It is estimated that a subject line of email should never be more that 50 characters.
If you can manage to describe everything in a single word, your email is likely to stand out from other emails in the recipients’ inbox, encouraging the customer wanting to know more. Shop and simple phrases that describe the content of your email are best choice. Think simple, or get creative and your email will get more clicks.
Example, an email containing discount could be titles ‘never before offer’ or grab 50% on every purchase.’
Use a Question
Apart from using a short and effective subject line in emails, a question can be a great way to engage your customers. It’s a rule, a question always asks a response and your customers would want to answer it. Make sure that the question relates to the content of the email.
Example, ‘Are these dresses suitable for you?’
While sending promotional emails via email notification extension, putting a number at the beginning of your subject line will draw attention by the way that it looks. This also ensures consumers that the email will be an easy read and because no one wants to spend a long time reading through an email content, sorting the entire message into a numbered list will help customers get what they want from the email quickly. It’s a best suitable format for customers, reading email on mobile devices.
Example, 5 tips to save on every purchase.
No Spam Allowed
There’s a rule of emailing that not many people know. Certain words will put your email in the junk box. This means your customers won’t even see your email. If the rating is at a certain number then it will be automatically marked as junk. Try avoiding any terms or subject that appear very sales like. The words like ‘click here’ are simply avoidable and don’t capitalize entire sentences just to make it look attractive.
Example, ‘CLICK HERE FOR FREE IPAD!” this is surely going to be sent to junk.
If your email is in the same language that reader speaks, then there are more chances of getting a click for sure. Try using multilingual email template Magento extensions for easily sending multiple emails in the local language of your customers without putting extra efforts.
If used strategically email marketing can incredibly change your market value and increase customer base in a great way. Build that relationship with your customers and they’ll keep coming back for more at your online shopping store.