Getting your website on the top of Search engines vial Search Engine Optimization (SEO) strategies is one of the most important business success plan. But don’t forget to about search engine marketing too. Today Google AdWords campaigns (Pay-Per-Click) are among the quickest ways to drive traffic and generate more leads and sales.
While PPC campaigns are great way to attract more visitors to your business, but it is always dependent on someone to actually make the sale. After all, your buyers don’t pay you for the way the ad is designed, but they pay for the products purchased from your eCommerce store. For some companies the sale depends on a good sales team while for others the sale happens on a landing page.
Regardless of how final sale happens, PPC is can be called the most effective when it is designed strategically by an expert. Here we’ve listed some tips and tricks for you to more effectively produce sales using a right PPC campaign.
Quality vs. Quantity
Ask any sales professional “Is it better to have more leads or better qualified leads?” and they’ll tell you they want more leads. But at the same time, they also want better leads. A professional in PPC management is always focused on lead volume because it’s their job to get people in the door and not to get them to buy from your store.
But remember, a great Google AdWords campaign doesn’t generate leads, it generates sales.
For better returns to your investment in PPC advertising, it’s pertinent to determine what the right blend of quality and quantity is for your business. A perfect blend of these two brings guaranteed business growth.
Set Yourself Up For Success
So, what’s a great idea in turning almost every lead into a sale? Here are a few opportunities to consider:
Market Search Intent Everywhere
Professionals create sales-focused ads to accomplish a very specific goal – More leads and sales. While the goals may vary depending upon your industry and where in the sales funnel you are targeting your audience. However, your ads need to be designed with the specific goals in mind.
Remember that limiting your keywords and then writing your ad copy actually produces more sales. For example, the bigger your keyword list, the harder it becomes to match your ad copy to the intent search on search engine that triggered your ad.
The landing page where your ad is going to take the visitor should also reflect that intent that triggered the ad and earned you the click. If the landing page isn’t offering what they visitor searched on Google, they’ll better love to leave the page saying,” Oh this is something different to what I clicked on the previous page.”
So, if you want the broader exposure, let the professional SEO service provider handle the tough task. These professionals write your ad copy to filter out as many as irrelevant clicks as possible.
Nurture Your Leads
For better business growth and get the most out of your PPC campaign, learn how to nurture the leads as they can dramatically increase the profitability of your PPC efforts. Make them feel special. If possible, offer some discount!
Experts claim that online eCommerce companies are extrovert and buyers are introverts. Hence, they take time to warm up to a sale.
Simply drop an email to their inbox for those leads that take their time as it can set you up for a lot of extra sales. Look for premium Magento extensions to drop emails for these leads as the modules come at quite an affordable cost. So you see, there isn’t really any good excuse for not having some sort of lead nurturing program.
The Wrap Up
In case you’ve scrolled straight to the bottom just to get the gist, let me tell you that the ultimate goal of PPC marketing campaign is to generate leads and turn them into sales. So, if you are not improving your strategy, you’re not going in the right direction. Look at marketing and sales as two parts of a cohesive whole in order to set up a sales-oriented campaign.
This might take time, but this approach can turn your mediocre PPC account into a blockbuster.